Our Story
Rocco’s Sweet Shoppe started with one mission: make incredible vegan cookies. Soft, chewy, nostalgic cookies and cookie dough were our whole world — and they’re still the heart of everything we do.
We’re a small family bakery that started in 2016, inspired by our son Rocco and fueled by a belief that kindness, good food, and community matter.
As we grew, so did our menu, and we now bake cupcakes and other sweet treats with the same simple, high quality ingredients, bold flavors, and no‑shortcuts approach.
From our Mesa location, we offer our cookies, cookie dough, and cupcakes wholesale, retail, and online, so cafés, shops, and cookie lovers everywhere can enjoy our best‑selling sweets.
Rocco Labbate 2016
Whether you’ve been with us since the early days or you’re discovering us for the first time, thank you for being part of our story. We hope our treats bring a little joy into your home, just as this journey has brought so much joy into ours.